Young Adult Author Website Design
About the Website Design
inspired by edgar allen poe
The website for young adult author, Kelly Creagh, draws inspiration from works of Edgar Allen Poe. Her “Nevermore” trilogy of books embrace Poe’s lore wholeheartedly, and it was fitting that the fantasy world inspired the site. Rich purple and nightmare black enfold the notebook pages belonging to her character, Varen Nethers, whose research surrounding Poe’s disappearance permeates each page.
Branding for the Kelly Creagh website and marketing materials was used primarily as a masthead for the site and promotional material. We elected to use typography that was in use on the website already, paired with a vintage-inspired, handwritten typeface as a consideration to her writerly passions.
While preparing for the debut of the Nevermore novel, Kelly made requests for promotional bookmarks and invitations to her first launch event. The bookmarks were distributed at her initial book signing as a thank you for fans, and invitations for the launch included a link back to her website.
Drawing inspiration from the cover graphics of the novels, the color palette uses pink and purple, and echoes stylistic considerations that would have been appropriate during the time in which Edgar Allen Poe lived. Easter eggs were included throughout the site to add interest and encourage discovery.
Kira Butler Author Brand Design
The brand mark for horror writer, Kira Butler, incorporates a vintage 1920 Corona typewriter and baby batwings into the logo’s design: blending her love of writing historically-rooted fiction and dark fiction for young adults. The design has been applied to stationary and is predominantly featured on her author website.
KiraButler.com 3.0 - Horror Author Website
Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about.