Branding for the Kelly Creagh website and marketing materials was used primarily as a masthead for the site and promotional material. We elected to use a vintage-inspired, handwritten typeface and Victorian-inspired textures.

For the first launch event of the Nevermore series, we produced printed promotional flyers and bookamrsk featuring art for the series, with links back to her site. We used a local printer, so the end product was sent direct to Kelly.

Drawing inspiration from the cover graphics of the novels, the color palette uses pink and purple, and easter eggs were included throughout the site to add interest and encourage discovery when new visitors explore it.