Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.
The process to achieve the final product design required assessment of existing problems, identifying areas of improvement through user interviews, discussing the approach and possible solutions, wireframing a high-level solution, prototyping, testing, and finally visual design and asset organization for the development team.
User Research
Exploration
Wireframing
Visual Design
Prototyping
Iteration
A new user often enters the site through the homepage as direct traffic, or through the search results page if they have a particular destination in mind. In either scenario, they will either enter a search query and their travel details, or begin with a region they are interested in. Upon discovering a property that suits their needs, they can request a quote from the product detail page.
