The color palette for the Villainess Soaps brand is rooted in jewel tones. We needed to anchor the various product families with their own color scheme beyond the primary brand, so while the burgundy and paper tones act as a jumping off point, we paired product families with their own respective palettes: blue, green, sepia, and pink.

We also solved the limited edition branding problem by eliminating most color and reducing the palette to shades: black, white, and silver. Only a pop of color remains within the “kiss” element — a hint of red to add visual interest. The leather textures of this line were likewise desaturated to dark grey with minimal highlights.

Co-branded products beneath the Villainess Soaps umbrella like the Black Phoenix Trading Post collection preserves several nods to the primary brand: textured and photographic scans of paper, but also the artwork used to recall the collaboration. There is a hint of Villainess flavor in collaborative products to maintain visual cohesion.