Dynamite eCommerce Checkout

User Experience Design for Fashion Website Cart & Checkout
The Problem to Solve

simplifying the checkout experience

The goal of this design solution was to reduce friction and accordingly, user drop-off before completion. We reduced the number of steps required for a user to complete the checkout process while still supporting best practices for login and guest checkout, added smart completion and pre-population of address fields by leveraging the Google API, and included a simplified ship-to-store feature. We also included a share cart feature to improve conversion in mobile users after finding that mobile’s conversion was drastically lower than that of desktop.

Dynamite eCommerce Checkout Login
The Screen Shots

four steps to completion

The process to achieve the final product design required an assessment of existing problems, identifying areas of improvement through user interviews, discussing the approach and possible solutions, wireframing a high-level solution, prototyping, testing, a visual design, and asset organization for the development team.

User Research
Exploration
Wireframing
Visual Design
Prototyping
Iteration
01
Dynamite eCommerce Checkout - Mini Shopping Bag
02
Dynamite eCommerce Checkout - Shopping Bag
03
Dynamite eCommerce Checkout Login
04
Dynamite eCommerce Checkout
05
Dynamite eCommerce Checkout
06
Dynamite eCommerce Checkout - Shipping
07
Dynamite eCommerce Checkout - Ship to Store
08
Dynamite eCommerce Checkout - Shipping
09
Dynamite eCommerce Checkout - Payment Options
10
Dynamite eCommerce Checkout - Confirmation
11
Dynamite eCommerce Checkout - Share Your Cart
Luxury Retreats Product Category Page UX Design

Luxury Retreats Product Category Page UX Design

As a means of increasing service requests for concierge, we tested a scenario on our product category results page, wherein by placing a call to action and trust statement within the top 700px viewing area, we were able to improve conversions 60% over a month-long time span. The design was integrated permanently and adapted for desktop following successful results.

Luxury Retreats Travel Itinerary

Luxury Retreats Travel Itinerary

The Luxury Retreats Travel Itinerary allows users to view, manage, and request additional excursions for their vacation in order to help them better plan their time. Opportunities for upsells are indicated within blank areas of time, and users can view activity details and get alerts on the day of the event.

Luxury Retreats W3 Desktop Website Design

Luxury Retreats W3 Desktop Website Design

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.

Luxury Retreats Desktop PDP

Luxury Retreats Desktop PDP

The design revision for the Luxury Retreats desktop product detail page included solving several inherent design problems in the original design: the revision was to improve a user's access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Dynamite Mobile Website Outfitting UX Design

Dynamite Mobile Website Outfitting UX Design

We wanted to offer customers the opportunity to shop for components of a featured outfit while browsing products they were already interested in. The simplest solution was to include an in-product toggle with hot spots that could be turned on or off.

Luxury Retreats W2 Mobile Product Detail Page

Luxury Retreats W2 Mobile Product Detail Page

The design revision for the Luxury Retreats mobile product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Luxury Retreats W3 Mobile Website Design

Luxury Retreats W3 Mobile Website Design

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems.

Related Projects
Summon Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search

Luxury Retreats mobile website design by Noisy Ghost Co.Dynamite Clothing "Shop the Look" UX Design