The logo was presented in four variations to accommodate both digital and print formats for various design applications: with subtitling, without subtitling, stacked, and horizontal.

The color palette used on the website incorporated eerie colors as accents over greyscale, age-processed black and white photography. Green, sickly yellow, and purple dominate.

Photographic elements were aged and treated to give them grain, but the subject matter was often preoccupied with ephemera — books, photographs, art supplies, and other sundries.