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brand, identity, and logo design

Noir by Brady

about the brand design

contemporary and clean with vintage roots

The brand design for Noir by Brady needed to fit a few requirements: the typography needed to be contemporary and clean, it needed to be bold enough to work on either a light or dark background, and it needed to accommodate multiple formats for multiple product types.

The final logotype represents an update to vintage apothecary labels in its shape. A clean, gothic sans-serif roots the logo in the contemporary era.

Benchmarks for the logo design include Tokyo Milk and Philosophy. We wanted to create a brand that was modern enough to see multiple applications.

One final requirement for the design was that it contained the phrase, “Made in Phoenix, Arizona” where the brand originates.

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