Website Design and Mobile Solutions
About the Website Design
a constantly evolving product
After spending five years as an in-house designer at Lightspeed, it’s safe to say that as a creative professional, you dip your fingers into everything: I conceptualized, planned, and executed designs and strategies that leveraged the company’s brand image, social presence, website, marketing, and corporate identity online, in print, advertising, merchandising, and at industry trade shows. I also participated in and oversaw four website releases. This was my personal favourite.
Design objectives for the Lightspeed website from the get-go was to ensure users an easy route to obtaining product demos and downloads, while testing to improve upon conversion while mitigating potential problems.
I’ve participated, managed, oversaw, directed, and acted as designer on multiple revisions of the company’s website. This includes five major redesigns, multiple subpage iterations, and multiple additions to a growing product line.
As brand manager for Lightspeed, I offered art direction on photo and video shoots with collaborators, produced icons, and coordinated style guides too to ensure consistency of our visual design across multiple platforms.
Lightspeed Krampus Holiday Party Invitation
In German folklore, Krampus is a horned, anthropomorphic figure who often emerges around Christmastime and in the companionship of good old St. Nick. According to traditional narratives, Krampus punishes naughty children, stuffing them into his sack to eat them later.
Lightspeed Boot Camp Website Design
Lightspeed often hosts an annual training event to ensure that its channel partners are offered the best and most current insights on product updates. Lightspeed Boot Camp offered new channel partners the opportunity to meet the team and dive into training head-first.