Noir by Brady
Bath & Beauty Brand Logo Design
About the Brand Design
contemporary and clean with vintage roots
The brand design for Noir by Brady needed to fit a few requirements: the typography needed to be contemporary and clean, it needed to be bold enough to work on either a light or dark background, and it needed to accommodate multiple formats for multiple product types.
The final logotype represents an update to vintage apothecary labels in its shape. A clean, gothic sans-serif roots the logo in the contemporary era.
Benchmarks for the logo design include Tokyo Milk and Philosophy. We wanted to create a brand that was modern enough to see multiple applications.
One final requirement for the design was that it contained the phrase, “Made in Phoenix, Arizona” where the brand originates.
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