Bridgette’s website design process included a brief branding questionnaire to establish her likes and dislikes, the tone she wanted to convey with her author brand, and the promise to her readers. We wanted to echo  mysterious and lush elements in the visual design, but still maintain ties to the genre she writes.

Using a dark academia-inspired colour palette with darker organic elements, illustrations, and symbolism, we offset with  clean, clear typography to lend a professional feel to this author website. Though the website is single-page with all crucial book info in one place, we added a blog to support her marketing efforts. 

Finally, we designed a MailerLite automation campaign and newsletter for Bridgette to communicate her her reader base with a matching branding, and took lengths to ensure that the new standards for validation and authentication would ensure delivery of her correspondences to its intended audience.