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Publication and Graphic Design

Putting your Data to Work Whitepaper

About the Whitepaper Design

a guide to using metrics in your store

A white paper that educates retailers on the meaning of big and small data, and all the ways you can use it to ensure the success of your retail store. Topics include: using data for business insight, big data and the 3 Vs, data analytics for retail, customer cultivation, and operational efficiency.

We elected to use a bold palette of complementary colors with high contrast for greatest impact: greens, teals, oranges, and pinks.

Given the nature of the subject matter and the volume of text, we kept the illustrative work minimal and paid particular attention to typography.

Using excerpts, tooltips, and highlights, important notes break up the next through the course of the booklet.

Graphic Design Samples

page layouts from the white paper

from our portfolio

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