Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.
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KiraButler.com is the heart of my author platform. Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible. The Halloween Edition was released temporarily for the month of October, along with themed content.
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KiraButler.com is the heart of my author platform. Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible. This was its second iteration.
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KiraButler.com is the heart of my author platform. I am using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults. It’s a portfolio of my written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible. This was its first iteration.
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The Lightspeed Reseller Road Show website was designed as a single-page, all-inclusive, one-stop for guests to the traveling event to register, obtain session information, and discover additional training materials. The Reseller Road Show was similar to the Boot Camp event, but on a much smaller scale.
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With an ever-growing and robust suite of tools for retailers and an expanding Reseller network, Lightspeed often hosts an annual training event to ensure that its channel partners are offered the best and most current insights on product updates. With an annual Certification Camp, Retail Summits, and Certification Road Shows happening regularly, Lightspeed Boot Camp offered new channel partners the opportunity to meet the team and dive into training head-first.
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After spending five years as an in-house designer at Lightspeed, it’s safe to say that as a creative professional, you dip your fingers into everything: I conceptualized, planned, and executed designs and strategies that leveraged the company’s brand image, social presence, website, marketing, and corporate identity online, in print, advertising, merchandising, and at industry trade shows. I also participated in and oversaw four website releases. This was my personal favourite.
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The website for young adult author, Kelly Creagh, draws inspiration from works of Edgar Allen Poe. Her “Nevermore” trilogy of books embrace Poe’s lore wholeheartedly, and it was fitting that the fantasy world inspired the site. Rich purple and nightmare black enfold the notebook pages belonging to her character, Varen Nethers, whose research about Poe’s disappearance permeates each page.
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With collection and display practices from the Enlightenment as inspiration for the website, we modelled a desktop environment around the theme of an “alchemist’s workshop”. The user looks down on an open book where the product catalogue sits surrounded by found objects, photographed from MoonaLisa’s very own collection of curiosities.
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The promotional website for Jessica Verday’s debut novel, The Hollow, was designed with a young adult audience in mind. As the book trilogy has gothic undertones, we chose a layered aesthetic structured like an item owned by the protagonist of the series. A perfumer’s formulary, photographs of the novel’s settings, and even a Snickerdoodle recipe are hidden in Abbey’s “journal” website for teenage readers to discover.
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