The Witch of Laurel Wood

A brand designed around the concept of rebirth, magic, mystery, and darkness that nevertheless embraces its pagan roots — literally. Belonging to a kitchen witch, iconography for the brand is drawn from the hermetic aphorism, “As above, so below,” and references the elements of earth and air, and a balance between them.

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Ackerly Green Publishing

Drawn from the world building and mythology created by CJ Bernstein for his book series, we produced a number of smaller designed items for fans that could be purchased through the Ackerly Green store, and shared on the forums. Projects include tote bags, buttons, social media artwork, business cards, and a revival of the brand mascot: Herman the Hippocampus.

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Autumn Wedding Invitation

Designed for a rustic autumn wedding beneath the fall foliage, the wedding invitation for Kira Butler and Ian Frazier incorporates elements of the event’s decor: fall leaves, berries, and wood elements all set against crisp, white linen paper. Watercolor elements, brush lettering, and delicate typography sit beneath an elegant, natural arch that embrace the couples’ names.

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Horror Writer’s Embosser Seal

Using the brand mark for horror writer, Kira Butler, the seal adapts the vintage 1920 Corona typewriter and baby batwings as an integrated logo into the design. The seal’s design was inspired by embosser stamps used to imprint library books, and has been used in multiple applications for stationary.

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Creating the Perfect Inventory

A white paper that teaches retailers about the eight best practices to get the best possible setup for their inventory, as well as the analytics and data that benefit them most. Includes topics such as optimal hierarchy for merchandise categories, data migration,  product data directly from the vendor, and reorder points for inventory.

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Putting your Data to Work Whitepaper

A white paper that educates retailers on the meaning of big and small data, and all the ways you can use it to ensure the success of your retail store. Topics include: using data for business insight, big data and the 3 Vs, data analytics for retail, customer cultivation, and operational efficiency.

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Loss Prevention Whitepaper

A white paper designed to address loss prevention in retail stores, bars, and restaurants, addressing such concerns for retailers as the warning signs, employee and cash theft, bookkeeping and administrative errors, and customer theft. “Learn the best practices to keep your store’s money and goods safe.”

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Restaurant Whitepaper

9 Reasons Why Mobile Point of Sale is Better for Your Restaurant examines how your restaurant would benefit from a cloud-based, mobile point of sale system; from increased efficiency and a deeper understanding of your business. The whitepaper was served as a fifteen-page interactive PDF document for download, and was delivered with a website landing page, through email campaigns, and both social media and display advertising for promotion.

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Krampus Holiday Party

In German folklore, Krampus is a horned, anthropomorphic figure who often emerges around Christmastime and in the companionship of good old St. Nick. According to traditional narratives, Krampus punishes naughty children, stuffing them into his sack to eat them later. Saint Nick, by contrast, rewards the good kids with gifts. Since most Lightspeeders are really just naughty kids in grown-up disguises, we thought it’d be fun to play on this bit of folklore for our Holiday party.

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LightSpeed Bootcamp Recruit Dossier

With an ever-growing and robust suite of tools for retailers and an expanding Reseller network, Lightspeed often hosts an annual training event to ensure that its channel partners are offered the best and most current insights on product updates. With an annual Certification Camp, Retail Summits, and Certification Road Shows happening regularly, Lightspeed Boot Camp offered new channel partners the opportunity to meet the team and dive into training head-first.

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