The objective for this website redesign was to better facilitate the white-glove service package on offer, automating processes, and ensuring that the mobile experience matched the desktop. Guests could select and tailor luxury villa vacations in tropical and European destinations, and select exclusive activities according to their desires.
The goal of this design solution was to reduce friction and accordingly, user drop-off before completion. We reduced the number of steps required for a user to complete the checkout process while still supporting best practices for login and guest checkout, added smart completion and pre-population of address fields by leveraging the Google API, and included a simplified ship-to-store feature. We also included a share cart feature to improve conversion in mobile users after finding that mobile’s conversion was drastically lower than that of desktop.
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Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of other areas of the world that were similar, but they might have not yet considered.
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The design revision for the Luxury Retreats mobile product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.
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As a means of increasing service requests for concierge, we tested a scenario on our product category results page, wherein by placing a call to action and trust statement within the top 700px viewing area, we were able to improve conversions 60% over a month-long time span. The design was integrated permanently and adapted for desktop following successful results.
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The design revision for the Luxury Retreats desktop product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.
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The Luxury Retreats Travel Itinerary allows users to view, manage, and request additional excursions for their vacation in order to help them better plan their time. Opportunities for upsells are indicated within blank areas of time, and users can view activity details and get alerts on the day of the event.
Continue readingOur objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.
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MyLightspeed Product Dashboard design lets users see the status of their point of sale uptime status, support tickets, and license renewals at a glance — an overview of their relationship with their software in one location.
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