Portfolios - Noisy Ghost Co.

Dynamite eCommerce Checkout

The goal of this design solution was to reduce friction and accordingly, user drop-off before completion. We reduced the number of steps required for a user to complete the checkout process while still supporting best practices for login and guest checkout, added smart completion and pre-population of address fields by leveraging the Google API, and included a simplified ship-to-store feature. We also included a share cart feature to improve conversion in mobile users after finding that mobile’s conversion was drastically lower than that of desktop.

Lightness

When Kathy Flynn approached me to produce a logo for her metaphysical school and store, offering workshops and classes for people interested in new age spirituality, we opted to play with the theme of a candle flame integrated into the logo. Typography is clean and minimalistic to suit an uncluttered space.

Luxury Retreats W3 Mobile

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of other areas of the world that were similar, but they might have not yet considered.

Luxury Retreats Mobile Product Detail Page

The design revision for the Luxury Retreats mobile product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Luxury Retreats Product Category Page

As a means of increasing service requests for concierge, we tested a scenario on our product category results page, wherein by placing a call to action and trust statement within the top 700px viewing area, we were able to improve conversions 60% over a month-long time span. The design was integrated permanently and adapted for desktop following successful results.

Luxury Retreats Desktop Product Detail Page

The design revision for the Luxury Retreats desktop product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Luxury Retreats Travel Itinerary

The Luxury Retreats Travel Itinerary allows users to view, manage, and request additional excursions for their vacation in order to help them better plan their time. Opportunities for upsells are indicated within blank areas of time, and users can view activity details and get alerts on the day of the event.

KiraButler.com 3.0

KiraButler.com is the heart of my author platform. Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible.

Kira Butler Author Brand

The brand mark for horror writer, Kira Butler, incorporates a vintage 1920 Corona typewriter and baby batwings into the logo’s design: blending her love of writing historically-rooted fiction and dark fiction for young adults. The design has been applied to stationary and is predominantly featured on her author website.

Luxury Retreats W3

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.