KiraButler.com Halloween Edition

KiraButler.com is the heart of my author platform. Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible. The Halloween Edition was released temporarily for the month of October, along with themed content.

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Horror Writer’s Embosser Seal

Using the brand mark for horror writer, Kira Butler, the seal adapts the vintage 1920 Corona typewriter and baby batwings as an integrated logo into the design. The seal’s design was inspired by embosser stamps used to imprint library books, and has been used in multiple applications for stationary.

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KiraButler.com 2.0

KiraButler.com is the heart of my author platform. Using the website to focus building market interest in my career as a horror and dark fantasy writer for young adults, it’s a portfolio of written work, a place to share news with fans of the genre, and a vehicle for generating interest in the topics I write about. It’s a strange and curious venue, where the fantastic is made possible. This was its second iteration.

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Creating the Perfect Inventory

A white paper that teaches retailers about the eight best practices to get the best possible setup for their inventory, as well as the analytics and data that benefit them most. Includes topics such as optimal hierarchy for merchandise categories, data migration,  product data directly from the vendor, and reorder points for inventory.

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Putting your Data to Work Whitepaper

A white paper that educates retailers on the meaning of big and small data, and all the ways you can use it to ensure the success of your retail store. Topics include: using data for business insight, big data and the 3 Vs, data analytics for retail, customer cultivation, and operational efficiency.

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Ghosts & Co.

An unusual approach to design warrants an unusual logo. The brand mark for Ghosts & Co. is a jackalope — a cryptid that has a particular personality. We christened him “Truffles.” Not just an ordinary bunny rabbit, the Ghost & Co. brand mascot has antlers.

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Loss Prevention Whitepaper

A white paper designed to address loss prevention in retail stores, bars, and restaurants, addressing such concerns for retailers as the warning signs, employee and cash theft, bookkeeping and administrative errors, and customer theft. “Learn the best practices to keep your store’s money and goods safe.”

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Restaurant Whitepaper

9 Reasons Why Mobile Point of Sale is Better for Your Restaurant examines how your restaurant would benefit from a cloud-based, mobile point of sale system; from increased efficiency and a deeper understanding of your business. The whitepaper was served as a fifteen-page interactive PDF document for download, and was delivered with a website landing page, through email campaigns, and both social media and display advertising for promotion.

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MyLightspeed

MyLightspeed Product Dashboard design lets users see the status of their point of sale uptime status, support tickets, and license renewals at a glance — an overview of their relationship with their software in one location.

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Noisy Ghost Books

The Noisy Ghost Books brand mark blends a love of reading (and a favourite place to do it — an antique armchair) as well as a subtle reference to poltergeist activity. Small shadows beneath the chair legs indicate that something is levitating the furniture.

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